The future of the customer experience is the experience. I'm not trying to sound like the department of redundancies department, so please let me explain what I mean. While it's important to streamline the customer experience, to make it “effortless,” as the latest buzzword puts it (certainly, nobody enjoys standing in line or having to repeat their credit card number) once you’ve done all that streamlining, what are you left with?
The future of the customer experience is the experience. I'm not trying to sound like the department of redundancies department, so please let me explain what I mean. While it's important to streamline the customer experience, to make it “effortless,” as the latest buzzword puts it (certainly, nobody enjoys standing in line or having to repeat their credit card number) once you’ve done all that streamlining, what are you left with?
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